EA's CEO preparing the field for Microtransactions inside Swtor

In this Swtor statement, EA CEO John Riccitiello talks a lot about mmo Microtransactions and he mentions playing a game for 6 hours straight and having to pay 1 dollar just to re-clip your ammo (@24:40 of the presentation), should we be concerned at all?
These opinions sparked a Burst of 87-105 pages commentary in the
official web-site's forums.
The previus Thread was closed by a moderator due of 1000 posts issue and he opened a new one
. The major problem with these statements is EA's CEO didn't clearly explain his thoughts of what Microtransactions he meant or if swtor will have Microtransactions.
There are many type of Micro-transactions ,some of them affect player game ,some of them not.for example, items like special looking rings-earings ,dresses,mounts that do not give any extra stats, XP gain, etc and they are only cosmetics i don't think there is any gamer in the world that is against them.
Οn the other hand there are the items that change stats, XP gain , fire power , armor defense .these items used a lot in free to play mmo games and they the reason that free to play many times cost more than these mmo with monthly fee.
As a veteran gamer i didn't support games that combine the two methods of microtransactions .It is a plain scam method to steal money from kids / stupid people that are innocents and i will wait to see EA's Responce on this EA's CEO statement that clarifies ceo thoughts.
Sorry EA and your president , you must choose monthly fee or free to play and miccotransactions that affect game experience ,and you must redefine your thoughts as soon as possible!
Any combination of these two situations will find us against you with what ever that means ...Even stop hosting this fansite .
P.M. I and my sister
, the Light Side of the Force will fight against "Darkness"
even we loose our opportunity to play Swtor
( as you seen i enjoyed a lot our custom Star Wars smileys
)
Below i added a Multiple choice Poll . It allows Anonymous Votes !
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Σχόλια
Also i posted my position to official site to make it sure that the community managers will know about my decision .
The
star wars
is started 
οταν μου το ετσειλες msn δεν το πιστευα οτι ο κ@lo-ιταλος θα εκανε τετοια μακακια να αναφερθει εστω και για πλακα στα μικροαντικειμενα .
φιλαρακο αν το βαλουν μαζι με μηνα δεν το ξεκιναω ....κοροιδα να πανε να βρουν αλλου .θα το παιξω απο σενα .ουτως η αλλως εχουμε διαφορετικα ωράρια
δεν διάβασες καλά. είπα οτι αν τα βάλουν μαζί με μήνα και να έχουν τα μικροαντικείμενα σημαντική αξία μέσα στο παιχνίδι τότε δεν πρόκειται να το υποστηρίξω ου τε εγώ.
αυτά που θα γίνουν στο aoc μετά απο τρία χρόνια δεν γουστάρω με τίποτα να γίνουν στο swtor απο την αρχή.
πάω για φαγητό και έρχομαι.
υ.ς. δεν είπες δημόσια την γνώμη σου για τα νέα star wars smileys
αυτά που θα γίνουν στο aoc μετά απο τρία χρόνια δεν γουστάρω με τίποτα να γίνουν στο swtor απο την αρχή.
πάω για φαγητό και έρχομαι.
υ.ς. δεν είπες δημόσια την γνώμη σου για τα νέα star wars smileys
σωστοοοοοος .
soz για τα smileys .super ειναι ... ο billakos που χαθηκε σημερα, μπανακι ? ταμαμ ειναι το θεμα για να αρχισει να βγαζει καπνους απο τα αυτια παλι
αυτά που θα γίνουν στο aoc μετά απο τρία χρόνια δεν γουστάρω με τίποτα να γίνουν στο swtor απο την αρχή.
πάω για φαγητό και έρχομαι.
υ.ς. δεν είπες δημόσια την γνώμη σου για τα νέα star wars smileys
σου εφτιαξα και αλλα smileys
το ποιο ωραιο σχολιο απο το swtor.com φορουμ.
Originally Posted by GBJackson
Well, If Raids are your thing, then yeah. WoW is very good about turning them out at regular intervals. But some see Raids as a stagnant bog that gets wrapped in a new skin every time. It boils down to doing whatever for a new set of gear that the next raid essentially requires you to have so you can do the same thing over again. The map may be different. The enemies may be different. The gear may look different, but it is all the same thing over and over and over. I don't really call it content, but then I don't raid because I refused to get sucked into the trap.
But that's just my opinion. To each his or her own.
Well... technically you can say that about everything in an mmo. Each quest is essentially a repeat of another quest just wrapped in the a different skin, same with pvp etc etc.... Its kind of a hollow arguement. On either side. Its just... content.
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The reality is that we are already paying for everything. New classes are generally released with expansions that you would have to buy separately anyway. By detatching them from a package deal and offering them as an individual item just gives players another option.
True. But the Microtransactions even in Lotro are designed to make you pay more. Look, business are NOT out to give you a deal. Some bare bones research shows, as by another gentleman in the thread that they are designed to have you pay more for the same amount. Its a scam. Pure and simple. They hook you with the lite version. And you wind up paying a sub anyway. And on top of that, you wind up paying a microtrans for whatever it is you want... since its not included in the Sub. Just because you can stop paying at some point, doesnt make it a better deal. You can still stop paying a sub. You just dont have to pay for the rest of the crap if you choose to resub.
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I play on Landroval, which is one of the busiest servers. At no time have I had to wait in a queue... Well, exccept for about the first month. But since then, I've been able to log in whenever I want to with no wait time. That might change when a new batch of content hits, and everybody and his father's brother's nephew's cousin's room mate is hitting the game to check it out. But then, you run into similar issues with sub-based games at such times as well. If it isn't a login queue, then it is massive lag, or the server crashes or whatnot.
The point wasnt so much as that there is a huge in que time in Lotro. There isnt. The point was, that if you are free 2 play you are a second class citizen along for the ride. You get less priority for login. You get no customer service. You get absolutely nothing, but the right to install their game and attempt to play it up to a certain point. At which point you will have to decide if you want to pay for it. Its just an unlimited free trial. Thats all. There is NO such thing as Free 2 Play. Quite frankly, you are just free 2 pay.
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Unless I am mistaken, you still have to be a subscriber to be able to do PvMP. It's not a part of the game that interests me in the slightest so I don't know if they changed it.
Yes you do. You have to be a VIP subscriber *highest level of sub* or pay for it. So yeah, that was an included aspect in the sub model. Now you have the choice to pay for it in two NEW and EXCITING WAYS!!!! Which is just another way of sucking the cash out of your pocket.
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You do? Funny. I've created multiple characters on different servers, and they've all got gold. Maybe it is because I was originally a subscriber. I know that there are perks that previous subscribers have. That may be one of them. Perhaps I should create a brand new account and really do some personal research. But I have not had to pay to unlock gold.
Nope. Wait. Yep. Er.. WAIT. I meant you have a gold lock on your character depending on what level of Sub you choose to buy. Yeah. Thats what I meant. I think. Im pretty sure. AH crap. FULL SPEED AHEAD!!! RAMMING SPEED!! (I am in a pirate mood today.)
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I did, however, have to pay to unlock auction house slots.
Another thing that was included in a sub...... and how much did you pay? Five bucks. a dollar.... except you can only buy points in x amoutn of bulk...a nd you can only spend them as you earn them if you have a certain sub..... so yeah... yet again, another way to suck you in.
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In all fairness, though. Even if a raw P2P account HAS to pay to unlock gold pieces, If all they play is the core content, then there is nothing that they would need to buy that costs more than 999s and 99c. Unless the seller is ripping them off. The quest reward gear is good enough. And if one does the Fellowship quests, his gear reward is actually better than crafted gear anyway. There is no money sink in the game that I have encountered that is so steep as to require a full gold piece.
Ill take your word on that. I got about... mid level in the game. Its..... Im sorry, but its not that great.
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The thing is, they want people to subscribe. And really, when able to come to the conclusion you just stated, most people realize that they come off better if they do. Unless they simply do not have much time to play, but want to play when they can. For them, it may not be money that is an issue, so they are willing to pay a little more for just the components they want.
Of course they want people to subscribe. Then they get your sub, plus however much you drop in their "turbine store". Its like getting married and having your girlfriend move in with you and your wife..... How is this ever a good deal for the wife... or the subscriber... Or.... the.... I think I just lost myself. But you get the point. Its the same arguement as before.
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Like I said above, their goal is still to get people to subscribe. And in LotRO, when you do subscribe, you get a monthly allowance of Turbine Points. Plus completing deeds in the game pay out T-points as well. So those extra theing not covered by the package deal are covered by the Tpoints you are allotted or earn, if you save them up. Besides, the extras are exactly that. Extras, which are not required to play the game.
Ok... bu tyou cant spend those Tpoints unless your a vip. So now your paying the normal sub rate. And on top of that, if you cant earn the amount of points you need.... your gonna wind up paying for those too... so essentially, your getting shafted.
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And unless I am mistaken, LotRO's free to play content now includes the book quests from Mines of Moria and Siege of Mirkwood by default, but stuill requires the unlock of regional side quests. The core game remains free and is totally playable without spending a dime on MTs.
Based on what their website says, it requires the purchase of the expansions.
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That is why I said "they have to keep releasing stuff that people want. If nobody wants what is being offered, then it doesn't sell. And the MT model fails. That is why it is absolutely imparative that the developers keep their finger un the pulse of the player community.
The pulse of the player community is akin to the mob. The loudest, most vocal of them are often the least intelligent. Generally coming up with shouts like... NO RAID ENDGAME.... and when asked what ot replace it with... they say something like.... SOLO stuff. Right. Thanks.... Appreciate you leading us to the promised land, magellan. (note thats not really directed at you, as much as idiots who scream for a change but their great ideas involve something so contradictory that it borders on absolute stupidity.)
And while we are on the subject. The player base is not smart. Otherwise we would not be having this dicussion about MT's. Instead companies would put out great content, a mixture of solo/group with diffrerent viable endgame trees, and charge a measly fifteen bucks a month and at the same time, produce content... because people would expect no less out of that game company.
Instead, these idiots will pay 1 dollar to reclip their ammo. 10 bucks for a freakin moronic fluffy bunny pet with red eyes, and 20 bucks for a see through horse with wings..... 100 bucks for a spectral tiger... The list goes on and on and on. And holy crap, these lemmings havent got the common sense god gave a freakin rock. Dont get me started. Ill get reported, flagged, and banned from humanity.
Again.
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People curse Cryptic for charging a sub fee AND offering MT sales (not a single one of which is REQUIRED to play the game). But I have to say that I have NEVER seen a MMO developer so dedicated to the player base than they are. Not a single thing that is going into the game now that is not rooted in a player request that was met with significant enthusiasm from others.
1) Subs and MTs are double dipping. Its like using tax revenue to pay for a paramedic firefighter... and then having them charge you for the service... Oh wait, they do that..... Well... at least we know its Widespread stupidity.
2) Its greedy. If they actually cared about their player base. They would have done all that while being under a sub. But they didnt. They just started giving players what they wanted after they assured themselves they could charge them hand over fist for it.
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A thousand charges... none of which you are REQUIRED to pay. EVERY SINGLE ONE of them are completely optional. And when they see how much a subscription will net them, if they like the game enough, they subscribe.
Uh huh. Its completely optional to play a runewarden.... unless your free 2 play. Then you dont get acess to that class. Its completely optional to earn turbine points and spend them... unless your free 2 play and then you have to pay for that.... and its completely optional to have more than x bags... oh wait...unless your free 2 play... etc etc etc etc.
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This is precisely why I want my subscription dollars to not return void. Why I am willing to pay for MTs if they cannot be bothered to keep content coming at regularl intervals. They expect their money every month, so we should expect content every month. Simple as that. MTs are money for content. No content, no money. And obviously, the content is considered worth it by a lot of people, otherwise they wouldn't buy it.
Blood sausage is considered worth it by people. People are fricken idiots. They will pay twenty bucks for a pixelated mount. The only reason MT's work is because the majority of people apparently cant ADD. AND think its perfectly acceptable for the company in question to sit on their collective butts and laugh at you while you blast each other about being whiney and entitled.
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But they are not FORCING anyone to do anything. Nobody HAS to buy a single MT in CO, STO, DDO or LotRO. If someone buys one it is becayse they WANT it. not because they NEED it. If they don't want it they don't buy it.
Right. Unless you want to actually play the game. Then you have to buy it. Thats the whole purpose of the free to play sucker model. It drags you in with the bare minimum of content. Gets you excited to see more.... but if you want more, its 2.99 per minute..... Which ironically reminds me of a telephone line I called.. I mean, someone I knew once called.
Its the same exact principle. And the vast majority of people fall for it, hook, line and sinker. Why do you think the EA CEO is giggling into his fifty dollar latte at the moment? Because the vast majority of gamers would actually pay a dollar to reclip. Thats how dumb they are. They would do it. And he is sitting there in his million dollar office, behind his mahogony/teak antique desk, with his italian loafers propped on the back of some intern, gleefully contemplating all the ways hes going to rake YOU, and ME over the Microtransaction Coals.
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What about all the months that go by between content pushes? To me, that's more of a nickling and diming scam than straight-up MTs. At least with MTs I get what I pay for when I pay for it. And whether or not they actually release anything more under that model than they do with subs is THEIR problem, not mine. Because I only pay for what I want. And if they don't offer something I want, then they get NOTHING from me.
Heres where we differ. End level content gets added all the time... say in wow. Quest lines, dailies, raids. You dont think they are worth paying a sub for. Thats a choice. I get it. I dont think any of its worth paying peicemeal for. Its a choice, I get it. But my way, we pay less for it. Your way, we pay for it through the nose and then some.
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Why do you think they don't offer a non-recurring subscription? They are hoping that there will be fewer people like me who pay attention to what they are releasing and how often and manually unsubscribe when they see that they may have to go a few months without new content. They are hoping for a bunch a lemmings who just let them suck $15 out of their account each month for NOTHING. And you know? I see every single person who screams that they will not play unless it is a subscription as falling under that category. I admit that I used to be one of them
.
Thats SOP for every game company. The manual unsub, part. As for lack of content. Perhaps you should establish first what you think is worthy of fifteen bucks. As we seem to disagree about that.
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Exactly. On this we are truly in complete agreement
thats RIGHT baby, down with the lemmings. ALL OF EM. GATHER UP YOUR.... what? Not time for the revolution? My bad. Let them eat cake, Im sure it will eventually sink in.
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Which is why I like the MT model. IF nothing being offered is what I want, then I don't have to buy it. I don't have to keep subbing and unsubbing. If something comes out that I want, I buy it. If not, I don't. But I still have the freedom to play what I've paid for up to that point.
I get it. I just dont agree with it. When basic things like capping your money, is part of the sub model... the game has hit crap mode 2000.
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Only if you want more than what is available for free. Key word there being "want"
The question is... are you going to pay a flat fee, or get nickle and dimed every time they want to release something that should just be free.
They are nickeling and diming us either way. One jkust gives us more controll over how much and how often.
Agree to disagree, I guess.
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I agree, the B3 thing is plain stupid... I already said so much earlier in this thread. There are right ways and wrong ways to handle MTs. JR's idea is a wrong way. Hopefully marketing is smart enough to realize this and sit him down and tell him the facts of life.
But therein lies the attitude of the guy pushing the sub agenda. Best to pay attention to what the evil overlord of EA says, cause its probably going to have some bearing on how the game is launched in terms of paying for content. And quite frankly, the only thing that man should be in charge of is a toll road to death valley. (No. I dont like him. At all. He is part of the reason I absolutely refuse to buy EA games. EVER. And the only reason Im taking a chance on this one is Bioware... and if they hork this up.... Ill skip every other game they produce. Which Im sure is causing them all to quake in their boots, if they even cared who I was or what I thought.)
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I guess it all comes down to a simple question. "What is it worth to you?" Different people will have different opinions. Game developers are in business to make money. And if MTs are the best way to maximize their revenue, then that is what they will go with.
Contrary to popular belief, life is not revenue. And the sooner people get over greed the better the world at large will become. Even if they have to be dragged kicking and screamin into the future..... humanity as a whole will never get itself out of the dark ages (make no mistake, thats exactly where we are) until profit profit profit is lost as our sole motivator for doing something. And yeah, I realize thats idealistic.... so sue me.
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Now if only everyone thought that way, MMOs would be far better than they are, because their respective developers will be competing for our business.
Aye. that be true mate! That be true.
But they wont. Watch as the lemmings line up to say... Its ok to charge me through nose for everything. I dont mind. No really. Im not entitled to any self esteem at all. Im just another good consumer willing to pay for the priveledge of being used and tossed away like a.... well.. Im sure you get the point.
Yes, my disdain for corporate culture is huge. Happily, people like me are growing in numbers as it is generally realized companies dont actually give two flying hoohahs about their consumers or their employess. That more than anything will lead to a change.
◄█████████████████████╪╫☼▒╠▒║₦║▒╣▒ị
look το τι ονειρευεται να κανει στο μαγαζι του ο ΜΗΝ ΠΩ ΤΙ ιταλος δεν με ενδιαφερει καθολου .επειδη παρακλολουθω και τα χρηματιστηριακα παιχνιδια που κανει η EA θα σε πληροφορησω οτι η συμμετοχη των μεγαλων funds στην ΕΑ αγγιζει και ξεπερνα το 80% και οτι δεν ειναι καθολου τυχαιο οτι κανει της εξαγγελιες του σε meetings της goldman sachs.
Για την ιστορια να θυμισω σε ολους μας οτι οσα εξελισονται το swtor εχουν απιστευτη ομοιοτητα με αυτα που συνεβησαν πριν κυκλοφορησει το aoc.και τα δυο παιχνιδια βασιστηκαν σε ταινειες , ειχαν απιστευτο hype πριν βγουν και απο πισω απο τις εταιρειες κατασκευης τους υπαρχουν 2 μεγαλες εταιρειες που δεν φημιζονται για την συνεπεια απεναντι στον παικτη ( EA & EIDOS )παρα μονο στο γρηγορο και ευκολο κερδος.
ΜΑΖΙ με αυτες τις ομοιοτητες ερχεται να προστεθει και το κερασακι στην τουρτα που λεγεται μικροαντικειμενα ....
ΠΟΙΟΣ ξεχναει τα δαχτυλιδια και τα μαμουθ που εδωσαν στα collector boxes τα οποια ειδικα το δαχτυλιδι σου εδινε διπλο XP μεχρι τo 40 επιπεδο ? αυτο ξεκαθαρα επεμβαινει στο παιχνιδι και μπορει να μην το λενε πολλοι στα φορουμ αλλα παντα υπαρχει στο πισω μερος του μυαλου τους οτι δεν ειναι και πολυ δικαιο αυτο που γινεται.
Τα ιδια παει να κανει και τωρα ο ceo της ΕΑ ... να πατροναρει την BIOWARE, να την κανει να βιαστει να βγαλει το προιον και στην τελικη να παιξει και τα παιχνιδακια αισχροκερδειας απο πισω ,οπως εγινε αλλωστε και με το aoc ,οπου οταν εφυγε ο project manager αρχισε της κατηγοριες απεναντι στην διευθυνση της funcom για πιεσεις να βγει ποιο γρηγορα το προιον .αν μπορουσαμε να μιλησουμε με την δνση της funcom ειμαι σιγουρος οτι θα εστρεφε τις κατηγοριες προς τον publisher ,δλδ την eidos.
ΠΡΟΣΩΠΙΚΑ ευχομαι στην bioware να αντεξει τις πιεσεις και αν ειναι για το καλο του παιχνιδιου κανω και εκστρατεια αν θελεις χρηστο για να μην περασουν τα σχεδια αισχροκερδειας του ιταλου ... mafiozoy που θα ελεγε και ο τραγκας
υ.γ. τρελο γουστο τα smileys αλλα και ο πινακας ελεγχου. ευγε και σε σενα που τα εβαλες και στον μικρο που τα εφτιαξε

Για την ιστορια να θυμισω σε ολους μας οτι οσα εξελισονται το swtor εχουν απιστευτη ομοιοτητα με αυτα που συνεβησαν πριν κυκλοφορησει το aoc.και τα δυο παιχνιδια βασιστηκαν σε ταινειες , ειχαν απιστευτο hype πριν βγουν και απο πισω απο τις εταιρειες κατασκευης τους υπαρχουν 2 μεγαλες εταιρειες που δεν φημιζονται για την συνεπεια απεναντι στον παικτη ( EA & EIDOS )παρα μονο στο γρηγορο και ευκολο κερδος.
ΜΑΖΙ με αυτες τις ομοιοτητες ερχεται να προστεθει και το κερασακι στην τουρτα που λεγεται μικροαντικειμενα ....
ΠΟΙΟΣ ξεχναει τα δαχτυλιδια και τα μαμουθ που εδωσαν στα collector boxes τα οποια ειδικα το δαχτυλιδι σου εδινε διπλο XP μεχρι τo 40 επιπεδο ? αυτο ξεκαθαρα επεμβαινει στο παιχνιδι και μπορει να μην το λενε πολλοι στα φορουμ αλλα παντα υπαρχει στο πισω μερος του μυαλου τους οτι δεν ειναι και πολυ δικαιο αυτο που γινεται.
Τα ιδια παει να κανει και τωρα ο ceo της ΕΑ ... να πατροναρει την BIOWARE, να την κανει να βιαστει να βγαλει το προιον και στην τελικη να παιξει και τα παιχνιδακια αισχροκερδειας απο πισω ,οπως εγινε αλλωστε και με το aoc ,οπου οταν εφυγε ο project manager αρχισε της κατηγοριες απεναντι στην διευθυνση της funcom για πιεσεις να βγει ποιο γρηγορα το προιον .αν μπορουσαμε να μιλησουμε με την δνση της funcom ειμαι σιγουρος οτι θα εστρεφε τις κατηγοριες προς τον publisher ,δλδ την eidos.
ΠΡΟΣΩΠΙΚΑ ευχομαι στην bioware να αντεξει τις πιεσεις και αν ειναι για το καλο του παιχνιδιου κανω και εκστρατεια αν θελεις χρηστο για να μην περασουν τα σχεδια αισχροκερδειας του ιταλου ... mafiozoy που θα ελεγε και ο τραγκας
υ.γ. τρελο γουστο τα smileys αλλα και ο πινακας ελεγχου. ευγε και σε σενα που τα εβαλες και στον μικρο που τα εφτιαξε

σε ενα φορουμ που επισκεπτομαι συχνα ( ADSL GREECE ) θεωρουν οτι ειμαι υπερβολικος για τους φοβους μου . καποιοι που προφανως δεν εχουν δουλεψει ποτε στην ζωη τους και δεν ξερουν οτι σε μια εταιρεια γινεται αυτο που θελει το αφεντικο ,επιμενουν στο οτι ο ceo της EA μπορει να λεει οτι θελει και οτι την τελικη αποφαση θα την παρει για το ποτε θα κυκλοφορησει το παιχνιδι , αποκλειστικα η Bioware , αντε και η lucasarts.
Δεν ηθελα να παω τοσο βαθια αλλα επειδη επιμενουν να αμφισβητουν τις πηγες μου για οσα λεω ας βαλω τα πραγματα σε μια σειρα.
ποιος ειναι ο κυριος ceo και τι πορεια ειχε μεχρι να πει τις πιπες του περι MTs στο SWTOR .
Looking back, one of the warning signs was the famous EA Spouse blog, where people internally knew the company was burning people out. The pattern was hiring talent, buying companies, and churning games out. The intense development cycles even as short as one year, bureaucracy, and lack of respect for their employees drove some of their best talent away. Management clearly didn't mind as long as the profits were flowing, but if you squeeze the golden goose too hard eventually the quality suffers.
A key inflection point in my opinion is when EA decided to pay the NFL hundreds of millions more to get the exclusive on the football license. This told the world that money and power was all that mattered and this company decided it could not compete in the marketplace with Take-Two 2K Sports by making better games.
Although the seeds of the decline were there for a while, I believe a huge part of the blame has to be laid at the feet of the current CEO, John Riccitiello. John was the chief operating officer of EA from 1997 to 2004. He then went off to co-found a venture capital firm called Elevation Partners until April 2007, when he was brought back to become CEO of EA. From there he had a series of decisions that to this day destroyed hundreds of millions, if not billions of shareholder value.
1. Infinity Ward
If you have been reading the news the past week, you know that Activision's Call of Duty Modern Warfare 2 has launched to great fan-fare selling $550 million worth of product in its first five days setting the record for biggest entertainment launch in history. But did you know that Infinity Ward, the key developer team of the Call of Duty franchise, started out making Medal of Honor games for EA? During that time John Riccitiello was a important managerial executive when the key members of the developer team left and joined up with Activision. I do not know the details of the departures, but the simple fact is he was there when the most important, future best-selling billion dollar intellectual property value slipped to a major competitor.
2. Bioware/Pandemic
After John left EA to start Elevation Partners, his first major deal was investing $300 million into Bioware and Pandemic in November of 2005. This was a head-scratcher to many people in the games industry. Most of acquisitions to this point have been the low tens of million dollar range from Irrational Games to Bungie which was bought by Microsoft. The only other mega-acquisition was Microsoft's $375 million cash buy-out of Rare, which by this point everyone knew was complete disaster.
It also didn't make any sense because the market was clearly going to action-oriented first person shooters on consoles like Halo and Call of Duty. To invest hundreds of millions in a primarily niche PC role-playing game developer (Bioware) and a second rate action game developer (Pandemic) was be-fuddling to say the least.
John became the CEO of VG Holdings (Pandemic + Bioware) until he quit to become CEO of EA in April of 2007. This is where things get interesting because six months into the job, EA announced it was going to buy Pandemic and Bioware for $620 million in cash and $155 million in equity retention. $775 million dollars to buy his ex-firm's portfolio company. The kicker is since John was a founder of Elevation Partners and ex-CEO of VG Holdings, he would make up to $4.9 million from EA buying the company he invested in 2 years ago. If that isn't a huge conflict of interest, I don't know what is.!!!!!!!!
EA in their press release said John recused himself during the board meeting where the acquisition was discussed, but that is a total joke. As a newly minted CEO of a company considering a $775 million acquisition, obviously he had to be a driving force in completing this deal. The EA CFO at the time said they expected Pandemic and Bioware to do "in excess of" $300 million in revenue in 2009 and 2010.
Flash forward today on news that the Pandemic founders of are leaving the firm, hundreds of people are being laid off, and Pandemic studio is essentially being shut down. Pandemic's core titles like Mercenaries 2 were flops. So two years after spending $775 million dollars for two studios, one of them has gone under. We are talking at least hundreds of millions of dollars at least in lost value. The $300 million of revenue projection at time of acquisition? A total pipe-dream.
3. The9 Limited
In May 2007, EA bought a 15% stake in The9 Limited for $167 million. Obviously John was excited about the potential of online games in Asia to do this large investment. The problem was The9 really didn't own much in terms of intellectually property. Over 90%+ of its revenue and earnings came from distributing and operating the World of Warcraft game in China which it licensed from Blizzard. Once Activision merged with Blizzard, it decided to pull its WOW license from The9 and give it to Netease. Consequently The9 plummeted in value as it lost over 90% of its revenue. The EA stake is now worth less than $30 million. Over $137 million of shareholder money lost from Mr. Riccitiello's investment skills. As a long-time gaming industry executive investing in a company that had that kind of risk with the WOW license at a sky-high valuation is unconscionable.
4. Take-Two
John decided he had to have the Grand Theft Auto franchise. In March of 2008, EA announced a $26 a share take-out offer for Take-Two, a huge premium to the company's stock price. This was a $2.1 billion offer. This time John was fortunate as Take-Two management repeatedly spurned the offer to the point EA gave up trying many months later. One year later, Take-Two was trading under $6 a share a stunning 77% below John's offer. Even at Take-Two's current stock price, if the deal went through, EA would of lost over a billion dollars in shareholder value.
5. No credibility
Forecasting one thing and then having reality be different over and over again has destroyed Mr. Riccitiello's credibility to the markets. Every year John goes on the earnings calls and repeatedly states how great games are. A year ago he told analysts how good the 2008 version of Need for Speed was. Last week he said previous Need for Speed games were lacking.
He also defended the $680 million EA spent for mobile cellphone game maker Jamdat in 2006 when he wasn't even at the compan. Everyone in the industry knows that the mobile cellphone gaming market is moving towards standardized platforms such as the iPhone and Android OS. To argue that Jamdat was a good acquisition when it's core competence is porting games across dozens of cellphone SKUs is becoming obselete is ridiculous.
After all these failed decisions, the fact that the Board of Directors let's John keep his job and do more over-valued pricey acquisitions is a travesty. Last week EA bought Playfish for up to $400 million for 4-5Xs revenue. Playfish is "the fad" of the moment developing social networking casual games. Given Mr. Riccitiello's investment track record, it wouldn't be surprising this is another disaster in the making.
The problem here is John is going to make his millions every year even though he destroys hundreds of millions and billions of shareholder value given the decline of the stock price. If the Take-Two deal went through, EA would of even been in worse shape. The people who suffer are thousands of hard-working EA employees who lose their jobs and see how life savings in company stock implode. The madness must end. It's clear that John doesn't know what he's doing. He must go.
Disclosure: At time of writing, the author does not have any position in Electronic Arts. If Mr. Riccitiello is fired, the author vows to buy EA stock that day. You can contact the author on Twitter: mreb or email: a(atsign)earningsbreakout.com
SOURCE : http://seekingalpha.com/instab...
μπορει καποιος να πει . και τι με νοιαζει η πορεια του μεχρι τωρα .οπως βλεπετε ολοι οτι εκανε μεχρι στιγμης ηταν μια πορεια εξαγορων και δυστυχιας για τους υπαλληλους των εταιρειων που διαχειριστηκε .
Καθε χρονο κανει εξαγορες και χρηματιστηριακα παιχνιδια με ρισκο ακομα και να χασει λεφτα η ΕΑ αρκει να βγαλει χρημα απο το trade.
Ειναι αυτονοητο οτι ενας τετοιος τυπος δεν ΔΙΝΕΙ ΔΕΚΑΡΑ αν πληρωνεις με τον μηνα και αν τα MTs ειναι καταστροφικα για το παιχνιδι ... ΑΡΚΕΙ ΝΑ ΠΟΥΛΙΟΥΝΤΑΙ
Ακουγα για την ΕΑ τα τελευταια χρονια αλλα δεν πιστευα οτι για ολα οσα ασχημα ακουγα εφταιγε ενας ανθρωπος.
Βασιλη δεν παιζεσαι φιλε μου ,thanks για τις πληροφοριες
απιστευτες 
ποσο βρωμικος ειναι ο προεδρος της ρε φιλε ? και αυτος θα αποφασιζει τι θα γινει με το παιχνιδι
"καλα" θα παει και αυτο ! μετα τον πρωτο μηνα δεν θα υπαρχει κανενας μου φαινεται.θα εχουν μπει ολοι σε ενα
και θα ερθουν στο

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βασιλη δεν εχω λόγια γιa την έρευνα που έκανες .μπράβο και πάλι μπράβο.
Η ΕΑ θα σωθεί όταν απαλλαγεί από αυτόν .Είναι απορίας άξιο γιατί ενώ έχει ο William M. ‘Trip’ Hawkins III την έδρα του προέδρου του διοικητικού συμβουλίου δεν παρεμβαίνει να ξεκαθαρίσει το τοπίο στην ΕΑ.
Είναι λυπηρό μια εταιρεία που κατασκευάζει προϊόντα που προσφέρουν χαρά και διασκέδαση να πολεμιέται απο αυτούς που με τις πράξεις τους θα έπρεπε να την υπερασπίζονται.
http://www.youtube.com/watch?v...
για αλλη μια φορα ...
παιδια δεν ειναι τοσο σημαντικος ο ρολος του ceo της ea.αν θελει η lucasarts μπορει να ασκησει βετο .
ελπιζω να επικρατησει η λογικη και να μην βαλουν microtransactions που να επηρεαζουν το παιχνιδι γιατι θα υποβαθμισουν απο μονοι τους το παιχνιδι πριν βγει ακομα.
ελπιζω να επικρατησει η λογικη και να μην βαλουν microtransactions που να επηρεαζουν το παιχνιδι γιατι θα υποβαθμισουν απο μονοι τους το παιχνιδι πριν βγει ακομα.
εγώ γνωρίζω τα εξής και αν έχεις διαφορετική γνώμη θα ήθελα να την ακούσω.
κάνω παραλληλισμό μεταξύ του παιχνιδιού και ενός βιβλίου.σε κάθε βιβλίο που εκδίδεται υπάρχει ο δημιουργός αλλά και ο εκδότης .στην περίπτωση μας ο εκδότης είναι η EA και ο δημιουργός-συγγραφέας είναι η bioware.
Ποιος αποφασίζει αν είναι κατάλληλο το υλικό προς έκδοση ? ο εκδότης
Ποιος αποφασίζει πότε θα βγει στην αγορά ένα βιβλίο ? ο εκδότης
Ποιος αποφασίζει την τιμή του βιβλίου ? ο εκδότης
Ποιος αποφασίζει σε ποιες αγορές θα πουληθεί ένα βιβλίο ? ο εκδότης.
Τι αποφασίζει ο δημιουργός - συγγραφέας ? μόνο το περιεχόμενο του βιβλίου και αυτό πάλι αν δεν αρέσει στον εκδότη ενδέχεται να μην το εκδώσει ποτέ , εκτός και αν το βελτιώσει ο συγγραφέας.
Φυσικά δεν είναι ακριβώς έτσι τα πράγματα αλλά είναι παρόμοια σε πολύ μεγάλο βαθμό και διαφοροποιούνται στις λεπτομέρειες μόνο.
ελπιζω να επικρατησει η λογικη και να μην βαλουν microtransactions που να επηρεαζουν το παιχνιδι γιατι θα υποβαθμισουν απο μονοι τους το παιχνιδι πριν βγει ακομα.
εγώ γνωρίζω τα εξής και αν έχεις διαφορετική γνώμη θα ήθελα να την ακούσω.
κάνω παραλληλισμό μεταξύ του παιχνιδιού και ενός βιβλίου.σε κάθε βιβλίο που εκδίδεται υπάρχει ο δημιουργός αλλά και ο εκδότης .στην περίπτωση μας ο εκδότης είναι η EA και ο δημιουργός-συγγραφέας είναι η bioware.
Ποιος αποφασίζει αν είναι κατάλληλο το υλικό προς έκδοση ? ο εκδότης
Ποιος αποφασίζει πότε θα βγει στην αγορά ένα βιβλίο ? ο εκδότης
Ποιος αποφασίζει την τιμή του βιβλίου ? ο εκδότης
Ποιος αποφασίζει σε ποιες αγορές θα πουληθεί ένα βιβλίο ? ο εκδότης.
Τι αποφασίζει ο δημιουργός - συγγραφέας ? μόνο το περιεχόμενο του βιβλίου και αυτό πάλι αν δεν αρέσει στον εκδότη ενδέχεται να μην το εκδώσει ποτέ , εκτός και αν το βελτιώσει ο συγγραφέας.
Φυσικά δεν είναι ακριβώς έτσι τα πράγματα αλλά είναι παρόμοια σε πολύ μεγάλο βαθμό και διαφοροποιούνται στις λεπτομέρειες μόνο.
σωστοτατος
. σιγα μην αποφασιζουν οι bioware και lucasarts .η biowareδεν εχει κανενα δικαιωμα παρα μονο την υποχρεωση να φερει σε περας το προιον και η Lucasarts τα μονα δικαωματα που εχει ειναι τα δικαωματα απκ τον μυθο του star wars.
μονο η lucasarts εχει καποια δυναμη ( απειλη προς αποχωρηση ) και καταστροφη του project αλλα ειναι στην τελικη ευθεια και εχουν πεσει εκατονταδες εκατομυρια δολαριων και πλεον ειναι εγκλωβισμενη . δεν μπορει να κανει τιποτα
λες να στειλουμε κανενα μαιλ στον george ?
σίγουρα έχει την δύναμη να βάλει τους δικούς του όρους ο george lucas λόγω του τεράστιου βεληνεκούς που έχει .γνωρίζουμε άλλωστε ότι έχει λάβει προσωπικά μέρος στην δημιουργία της μουσικής
το είχα σκεφτεί να του στείλω e-mail αλλά δεν μπορούσα να βρω σημείο επαφής. δεν έχει και twitter
βρες μου e-mail και θα του στείλω τις απόψεις μας για τα microtransactions και φυσικά θα περιλαμβάνω και τις απόψεις της fanbase και το λινκ από το επίσημο φόρουμ ,το οποιο θα ηθελα να επισημάνω ότι παρόλο που γράφτηκαν πολυ χοντρά λόγια οι Moderators δεν το πείραξαν καθόλου,και έφτασε αισίως στις 90 σελίδες.η πλειοψηφία είναι εναντίων των MTs
αυτό μου στέλνει μήνυμα ότι οι υπάλληλοι της bioware αποδέχονται πλήρως τις απόψεις - γκρίνια απέναντι στο αφεντικό της EA μας και προφανέστατα υπάρχουν πράγματα απο πίσω που δεν τα ξέρουμε σε ότι αφορά τις σχέσεις bioware / lucasarts και της EA
για αλλη μια φορα ...
bill τι παίχτηκε εδώ ?
το είχα σκεφτεί να του στείλω e-mail αλλά δεν μπορούσα να βρω σημείο επαφής. δεν έχει και twitter
βρες μου e-mail και θα του στείλω τις απόψεις μας για τα microtransactions και φυσικά θα περιλαμβάνω και τις απόψεις της fanbase και το λινκ από το επίσημο φόρουμ ,το οποιο θα ηθελα να επισημάνω ότι παρόλο που γράφτηκαν πολυ χοντρά λόγια οι Moderators δεν το πείραξαν καθόλου,και έφτασε αισίως στις 90 σελίδες.η πλειοψηφία είναι εναντίων των MTs
αυτό μου στέλνει μήνυμα ότι οι υπάλληλοι της bioware αποδέχονται πλήρως τις απόψεις - γκρίνια απέναντι στο αφεντικό της EA μας και προφανέστατα υπάρχουν πράγματα απο πίσω που δεν τα ξέρουμε σε ότι αφορά τις σχέσεις bioware / lucasarts και της EA
και τι ειμαι εγω για να βρω το μαιλ ? Sith ?
υ.ς κατι θα κανω ....δεν θα σε αφησω ετσι
καλα δεν παιζει να το βρεις το email του george lucas οσο και να προσπαθεις .μονο αν φτιαξει κανενα twitter λογαριασμο θα μπορουμε να επικοινωνουμε μαζι του
ολο και περισσοτερος κοσμος φοβαται την συμμετοχη της Electronics Arts στο παιχνιδι.το Bad Company 2 το χαλασε με τα dlc της , o κοσμος εξαγριωθηκε οταν καταλαβε οτι επρεπε να πληρωσει επιπλεον λεφτα για να ξεκλειδωσει χαρτες που ηταν ηδη μεσα στο install του παιχνιδιου.
Οχι οτι η Activision / Blizzard ειναι καλυτερες εταιρειες .εχουν κανει και αυτοι αισχη ,οπως το να πουλανε με διαφορετικο τροπο στην κινα το wow για να μπορουν να παιζουν οι farmers πληρωνοντας με την ωρα , αλλα τετοιου μεγεθους αισχη μονο η EA κανει.
EA killed Warhammer Online and will kill SWTOR too
Οχι οτι η Activision / Blizzard ειναι καλυτερες εταιρειες .εχουν κανει και αυτοι αισχη ,οπως το να πουλανε με διαφορετικο τροπο στην κινα το wow για να μπορουν να παιζουν οι farmers πληρωνοντας με την ωρα , αλλα τετοιου μεγεθους αισχη μονο η EA κανει.
EA killed Warhammer Online and will kill SWTOR too
Δεν έχεις άδικο .Ο ανιψιός του βασιλη μας έλεγε οτι σταμάτησε να μπαίνει νέος κόσμος στο Bad Company 2 οταν διαδόθηκε ότι οι επιπλέον χάρτες ήταν ήδη μέσα στο install του παιχνιδιού.
έβαλα και ΨΗΦΟΦΟΡΙΑ
.... ψηφίστε ακόμα και αν δεν έχετε λογαριασμό στην σελίδα μας . στο επίσημο φόρουμ ο κόσμος είναι δυσαρεστημένος και επιμένει.έφτασε τις 92 σελίδες και συνεχίζεται η διαμαρτυρία
Ψηφίστε . Σας διαβεβαιώ ότι διαβαζουν την σελιδα μας (έχω control panel με καθε ip & geolocation που διαβάζει κάθε θέμα ) απο Edmonton & austin προφανώς μέσα απο την bioware ,αλλά και από το redmood city μάλλον από τα γραφεία της EA

At the 2010 Game Developer's Conference, Turbine's stated aims for adding MT in Lord of the Rings Online was to get subscribers to pay 75% more over their game lifetime than with the sub-only model. For Turbine, items for sale affect everyone at least in the wallet and available gameplay whether they buy the items or not.
At the same conference they announced, in both Lord of the Rings Online and Dungeons & Dragons Online, none of the top 10 revenue-making items were cosmetic.
I voted No to any Transaction , micro or macro
A cash shop to buy things with real money....that gives an unfair and big disavantage to players and players alike. I think if its F2P then fine but P2P the NO!!, No I quit the game No.
Ψηφισα ΟΧΙ στα MTs.Αλλωστε οπως σωστα ανεφεραν καποιοι MicroTransactions ειναι κατω του 1 δολαριου
.οταν ειναι 1 δολλαριο τοτε μια χαρα transaction θεωρειται 
τα αποτελεσνατα μεχρι στιγμης απο την ψηφοφορια δειχνουν οτι υπαρχει κοσμος που δεν καταλαβαινει ποιο ειναι το προβλημα μιας και εξη ατομα θα το παιξουν οτι και να γινει .
η απορια μου με αυτα τα ατομα ειναι η εξης. αν τους ζητουσαν να πληρωνουν 50 ευρω το μηνα θα ελεγαν- ψηφιζαν το ιδιο ? οχι τιποτα αλλο αλλα με τα MTs μπορει να καταληξει εκει το πραγμα πολυ ευκολα.
η απορια μου με αυτα τα ατομα ειναι η εξης. αν τους ζητουσαν να πληρωνουν 50 ευρω το μηνα θα ελεγαν- ψηφιζαν το ιδιο ? οχι τιποτα αλλο αλλα με τα MTs μπορει να καταληξει εκει το πραγμα πολυ ευκολα.
οσο και να μην το πιστευεις οι μεγαλυτεροι στην ηλικια ειναι αυτοι που δεν καταλαβαινουν το προβλημα και απο αυτους το swtor δυστυχως εχει αρκετους.
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η απορια μου με αυτα τα ατομα ειναι η εξης. αν τους ζητουσαν να πληρωνουν 50 ευρω το μηνα θα ελεγαν- ψηφιζαν το ιδιο ? οχι τιποτα αλλο αλλα με τα MTs μπορει να καταληξει εκει το πραγμα πολυ ευκολα.
που τα ειδες τα εξη ατομα ?
δυο ατομα θα το παιξουν οτι και να γινει .οι εξη θελουν μονο κοσμητικα να ειναι 
η απορια μου με αυτα τα ατομα ειναι η εξης. αν τους ζητουσαν να πληρωνουν 50 ευρω το μηνα θα ελεγαν- ψηφιζαν το ιδιο ? οχι τιποτα αλλο αλλα με τα MTs μπορει να καταληξει εκει το πραγμα πολυ ευκολα.
οσο και να μην το πιστευεις οι μεγαλυτεροι στην ηλικια ειναι αυτοι που δεν καταλαβαινουν το προβλημα και απο αυτους το swtor δυστυχως εχει αρκετους.
δεν ειναι θεμα ηλικιας αλλα παιδειας και νοοτροπιας . ο χρηστος και εγω δεν ειμαστε πλεον παιδαρελια
As long as i can get a 60 monocle and 1000 Jeans, i'll be happy.
This is a sample of an epic Failed spam thread ?
chris οταν μπεις σφαξτο αυτο απο πανω
μολις διαβασα ενα post στο επισημο φορουμ που ομολογω ανατριχιασα με τα οσα προβλεπει να κανει η ea .και σιγουρα θα ακολουθησουν αν δεν το κανουν ηδη και ολες οι μεγαλες εταιριες παιχνδιων .
λοιπον οριστε το αρθρο ,και τα συμπερασματα ολα δικα σας : http://www.swtor.com/community...
Must have Internet Explorer (kiss your technical credibility goodbye)
Audio Only
John Ricciteiello - EA CEO
Stock is up
Interesting. All mentions of SWTOR use the correct marketting terms, no one takes the initiative to describe it in their own words.
Talk about FIFA , physics engine to show the human body better than any other game does it. (think we can steal that for swtor ? Think they already did ? )
Show some business slides, but it's audio only ! Don't see much.
Digital sales surpass package goods sales
-- MMO business
-- Free to play casual social micro transactions
(you mean all that stuff thats going free to play is making more profit ? I thought it was a sign they were dying on us !)
Expecting Mobiles to accelerate sales (mobile handsets are a pc in your pocket)
200 million consumers globally 7 yrs ago. North of a billion today.
Feel that they are less hostage to any console maker, facebook , google, etc etc.
EA used to lose money , costs were too high , fired 2500 people
current revenue 2.2 billion
abandoning "standard definition" packages which were losing money ( I think they're talking video quality of consoles)
now profitable , but want more. Not meeting "Target Profitibility"
Harps on quality a lot. High quality products can lead the way to new platforms (mobile , ipads , etc mentioned) Low quality products arn't breaking down anyone's door.
Pogo is 7 x's EA's size
Breaks out mmo's to "Western MMO's" ignoring the eastern stuff.
Explain Free to play model. Let them in at no cost and then hit them with micro-transactions to buy extra's. Turns out to make a lot more than the pay to play model like Wow.
Joke about you can "Pay first PLay later" or "Play first pay later" , the second is the "richer gold mine"
Trying to support a 12 month businesses (FIFA mentioned, something new coming out for FIFA every month) This means they don't have to keep re-aquiring consumers with the old model of one release every year or two.
origins = itunes meets steam meets HBO
origins is considered a "platform"
Battlefield 3 going after call of duty
need for speed , has a sharp uptick in revenue
mass effect 3 , consider it a behemath in Q4
Sim Social and facebook mentioned (a facebook version ? )
Extreme demand for swtor according to their metrics
if the football teams don't play (labor strike ?) , Madden may lose up to 100 million
They're expecting an uptick in profitibility as they shift from
"investment" to "harvesting" in SWTOR
more profit in digital business than package business
24:30 - 6 hrs in battle, then EA depands a dollar to reload...
talks about leading them in and then hitting them with
charges when they're committed. (I'm sure it's just an example off the top of his head, but it's a dirty trick just the same !)
Notices that they can leverage thier IP's (intellectuall property ie: maddosn football , Sims , battlefield 3 , etc) to enter a market late (the iphone, they weren't there at launch) and still dominate it
Linking social games with package games (dragon age mentioned, advancing in the console egame unlocks stuff on the face book game, and vice versa)
chose not to support the Wii
Loyal to Origin because it cuts out a bunch of middlemen and the slice they would take now goes into EA's pockets.
What do I get from all of this ?
Lot of people seem to be laying plans that SWTOR will launch this year.
Also , the notion of a star wars facebook game that unlocks stuff for the mmo is now on the table, along with the mmo unlocking stuff for the facebook version. (your two acounts would have to be linked somehow , obviously).
Not guarenteed they'll do that , but the general idea has been put out to air.
πλεον η βιομηχανια ηλετρονικων παιχνιδιων περναει ισως την μεγαλυτερη ηθικη κριση .ολα προσανατολιζονται στο χρημα και πως με οποιοδηποτε τροπο αποκτηθει.
ΔΕΝ ΕΙΝΑΙ ΕΤΣΙ ΟΜΩΣ .... Revenge of the Siths
θα ειναι αδυσωπητη ...τον τελευταιο λογο θα τον εχει παντα ο παικτης 